Initially a communication tool, the Internet has gradually transformed into a place of distribution, economic exchanges, consumption… into a marketplace. Marketplaces places between supply and demand are immaterial but generate very significant economic flows, which are very real. They have changed the paradigm of traditional commerce by imposing themselves as the leader of the online economy, to such an extent that to survive, “classic” companies must adapt their strategy and connect to these platforms.With its 100 million unique visitors per month, Amazon is the world number 1 in online sales. It has become the reference for search engines for the purchase of products, far ahead of Google. But how can you take advantage of this ecosystem? How to increase your sales on Amazon?
Want to get started on Amazon but don’t know how? What costs are to be expected? What are the best practices to put in place to develop your sales on Amazon? But also what penalties do you face if you don’t follow the rules? You will find all the answers to these questions in this article.
Why go through Amazon to develop your sales?
A turnkey solution to develop your sales.Turnkey solution to develop your sales on Amazon Creating and then managing an e-commerce site takes time and requires a substantial budget. This requires a good knowledge of the chosen tool (Presta shop, Woo Commerce, Shopify, etc.) to build and configure your site and SEO skills to have it referenced by search engines. Selling without the constraints of an e-commerce store is what Amazon offers thanks to its turnkey solution, open to everyone and easy to use. The marketplace has already attracted more than 10,000 French VSEs, SMEs and Start Ups who have chosen Amazon to develop their sales.
An unrivaled notoriety
It takes many months to build trust around an e-shop. Selling on Amazon.fr allows you to benefit from the enormous web traffic available to the site: 27 million unique monthly visitors, or 43.3% of the French population. This extraordinary notoriety allows us to be in contact with potential customers that we are unable to address on our own.
Integrated quality customer service
Quality customer service By going through Amazon to develop your sales, you benefit from Amazon’s customer support, renowned for its responsiveness and quality. Available 24 hours a day, 7 days a week, he responds to your customers’ requests for information. He explains the return and refund procedures to them efficiently and in their local language.
Integrated logistics The FBA (Fulfillment by Amazon) or “Fulfilled by Amazon” program puts the American giant’s unparalleled logistics infrastructure at the service of businesses. Its slogan “send us the goods, we take care of the rest” is clear: the marketplace takes care of the storage of the products in one of its centers; upon receipt of an order, Amazon employees prepare it, pack the package and send it to the customer who receives his goods in 24/48 hours if he has taken the Prime option.
This service was designed to help businesses grow their sales on Amazon without investing in a heavy supply chain. It also improves the visibility and upsell potential of the products to shoppers as they get the Prime badge and “Fulfilled by Amazon” label. These trustmarks are a commercial advantage for the most loyal customers because of the commitments they imply in terms of delivery times, customer service and returns management.Nearly 300 million people around the world have subscribed to this service, which allows them to benefit from fast and free delivery for €49 per year. A customer who has subscribed to the PRIME option will therefore focus his research on the products eligible for the service thanks to the filter in the contextual menu located on the left of the screen.
What can you sell on Amazon?
More than 20 categories of products are open to all sellers without special authorization : furniture & decoration, household appliances, high-tech and computer accessories, games & toys, etc. Certain items, the sale of which implies compliance with standards or quality criteria, are reserved for professionals and require a specific agreement from Amazon such as beauty products, shoes and accessories, watches, etc. Finally, certain products are purely and simply prohibited for sale on the platform. Before you start, consult the dedicated page of the site to find out all the details.
Selling and closing costs
When an item is sold, Amazon recovers the amount paid by the buyer, i.e. the price of the item plus shipping costs. The marketplace charges the seller a selling fee calculated by applying a percentage to the total selling price (including shipping costs). This rate varies between 7% (for large household appliances, IT and electronic products) and 15% (for car/motorcycle products, school supplies or childcare, for example) with a minimum amount of €0.30 for most product categories. You will find the detailed table by following this link .